Omniture Launches Facebook Application Analytics for Brands
Chances are that if your brand has a Facebook application or two, you’d like to know how it’s performing, get better insight into active users, and ascertain how its performance correlates to your site traffic and overall online presence. Hoping to make that a reality is the web analytics solution provider, Ominture, which is announcing today that their SiteCatalyst product, previously updated to support Twitter analytics, will now include an App Measurement for Facebook tool.
App Measurement for Facebook gives SiteCatalyst users the ability to measure the popularity and success of Facebook applications using the analytics, segmentation, and reporting capabilities that the product already boasts.
From the Omniture dashboard, users can view a number of Facebook application reports. So when it comes to user segmentation, brands and marketers can segment their users by the number of friends they have, and view the social activities — invites, shares, fans, comments, and login frequency — performed by each user segment.
Omniture App Measurement also makes it easy to compare performance across multiple applications, which means that their customers can pinpoint the applications and activities that are creating the most engagement among application users. In the same vein, they can also track overall application invites and invite conversion rates. There’s even a Conversion Funnel report for better understanding how and why Facebook application viewers transition (or don’t) to application users.
We’re intrigued by the new offering and can think of many a brand or business that would glean immediate value from Omniture’s App Measurement for Facebook.
Via Mashable.com
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